Profile
My previous role as a Marcom professional spanning across retail and events provided ample opportunities for me to be involved with web development projects. The satisfaction derived from successful website launches provided an impetus for me to explore designing experiences in greater depth. I am able to empathize with users seeking great experiences and passionate about taking up design challenges and coming up with creative solutions.
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Skills
Technical
Design (Figma/Canva/Adobe Photoshop) • MS Office • CRM (Deskera, Zoho) • EDM (Mailchimp, Constantcontact)
Design (Figma/Canva/Adobe Photoshop) • MS Office • CRM (Deskera, Zoho) • EDM (Mailchimp, Constantcontact)
Soft Skills
• Problem solving – managed to resolve delivery issues that affected booth setup at a design trade show
• Leadership – managed team of 5 including graphic designer, asst. marketing managers & executives
• Problem solving – managed to resolve delivery issues that affected booth setup at a design trade show
• Leadership – managed team of 5 including graphic designer, asst. marketing managers & executives
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Key Work Experience
Nov '23 - Feb '24
Student
General Assembly UX Design Immersive Bootcamp
• E-commerce Project:
Proposed re-design for electronics retailer Parisilk using FIGMA based on UX methodologies from research to design
Student
General Assembly UX Design Immersive Bootcamp
• E-commerce Project:
Proposed re-design for electronics retailer Parisilk using FIGMA based on UX methodologies from research to design
Feb - Aug 2023
Marketing Manager
Experia Events
Key Achievement:
• Secured over 20 media titles for partnerships for Singapore Airshow 2024 and onboarded new retail partners for Aeroperks Programme
Marketing Manager
Experia Events
Key Achievement:
• Secured over 20 media titles for partnerships for Singapore Airshow 2024 and onboarded new retail partners for Aeroperks Programme
Jun '22 - Feb '23
Senior Manager
National Council of Social Service (NCSS)
Key Achievement:
• Led the successful launch of Transformation Showcase for Nonprofits 2022 event at Suntec attended by about 200 Heads of social service agencies and charities
Senior Manager
National Council of Social Service (NCSS)
Key Achievement:
• Led the successful launch of Transformation Showcase for Nonprofits 2022 event at Suntec attended by about 200 Heads of social service agencies and charities
Dec '15 - May '22
Head (Digital & Marcom)
Singapore Furniture Industries Council
Key Achievements:
• Project lead for development & launch of new e-sourcing platform that includes web development, planning marketing campaigns and launch event
• Managed the association’s website, social media channels and project lead for events including 400-pax annual D&D events
Head (Digital & Marcom)
Singapore Furniture Industries Council
Key Achievements:
• Project lead for development & launch of new e-sourcing platform that includes web development, planning marketing campaigns and launch event
• Managed the association’s website, social media channels and project lead for events including 400-pax annual D&D events
Aug '10 - Nov '15
Marcom Manager
ToTT Store
Key Achievements:
• Assisted the successful launch of new kitchenware concept store, ToTT Store and overseeing its marketing campaigns and PR outreach
• Managed ToTT Store’s membership programmes targeting both B2C and B2B customers
Marcom Manager
ToTT Store
Key Achievements:
• Assisted the successful launch of new kitchenware concept store, ToTT Store and overseeing its marketing campaigns and PR outreach
• Managed ToTT Store’s membership programmes targeting both B2C and B2B customers
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Education
2006
Bachelor of Arts (Journalism Practice & Communication Studies)
University of Southern Queensland
Bachelor of Arts (Journalism Practice & Communication Studies)
University of Southern Queensland
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Certifications
2020
PDPA Workshop
Assure Safety
PDPA Workshop
Assure Safety
2018
Social Media Marketing
NUS-ISS
Social Media Marketing
NUS-ISS
2016
Visualizing the Big Data
Methodology
Visualizing the Big Data
Methodology